Leverages current methodologies in qualitative research to allow introverts to express their thoughts and perceptions in an online and offline paired interview setting in Pakistan.
Facebook, YouTube, and WhatsApp are very popular because they help Millennials escape into a world that is fun.
A professor I knew at a business school said: “If you want to learn about marketing, look at how the British made tea the most popular drink in South Asia.”
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
We are living in the age of Digi sapiens, and brands will need market research even more than before to understand them
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
