Pakistan is a country withhaving a population of over 225 million and which is growing at a pace of 2% each year. Youth form 60% of the population proportion holds by youth and with the rate of internet penetration in Pakistan, at least for now, is 54% are highlighting the ripe for a digital revolution
Generations are like trains; there is always another one coming, for those who missed the previous one. Now it is the turn of Generation Alpha, defined as those born from 2010 through 2024.
Many forms of tobacco advertising and promotion are prohibited, including advertisementsing on domestic TV, radio, print media, billboards, point of sale advertisements and product
As the habits evolve with every generation, it is safe to say that Gen Z is the most impatient of the generations so far. They will be the first to leave the queue when it’s too long, hang up when on hold, and skip the ad when watching YouTube.
We live in a world powered by ubiquitous connectivity and intertwined social media platforms, which guzzle and release a plethora of trends and fads every second that passes. It is also no surprise that more than half of the population globally is tied in or linked up, where social media users are growing exponentially.
The “tobacco scare” or the rising fear around tobacco products is associated with two prime factors, the first being our ever-changing lifestyles, the second being the more obvious reason, risks to health associated with consuming tobacco products.
Why do we pay for a free for all, natural, common and almost unprocessed”. If you want to truly understand marketing, you can do so by grasping to this statement.
Digitalization is becoming increasingly important for the Telecom sector to remain competitive in the market, especially in the era where speed is the essence of everything. This digitalization has transformed customers’ lives by creating new prospects for businesses in the world around us.
Leverages current methodologies in qualitative research to allow introverts to express their thoughts and perceptions in an online and offline paired interview setting in Pakistan.
Facebook, YouTube, and WhatsApp are very popular because they help Millennials escape into a world that is fun.
