A knock by Gen Alpha
Generations are like trains; there is always another one coming, for those who missed the previous one. Now it is the turn of Generation Alpha, defined as those born from 2010 through 2024.
Though undermined by most marketeers today who prefer living in the paradigm of NOW, Gen Alpha is the call of future – and the tool for a marketeer to future proof themselves. -According to census of 2017 – 2018 approximately 50 million out of 20.7 million population in Pakistan are Gen Alpha, yet another huge chunk like Gen-Z.
But not many brands cater to this Generation as their soft targets – and the ones that cater to them do not cater in a resonating manner. Here are our five tips to cater to Gen Alpha coming straight from OULA thought labs
A knock by Gen Alpha
Generations are like trains; there is always another one coming, for those who missed the previous one. Now it is the turn of Generation Alpha, defined as those born from 2010 through 2024
1. Customization in content is key to communicate:
Not born in the era of a shared screen with family, unfamiliar with the concept of TV time, these are young consumers who create and navigate content that is customized to their preferences. To this generation, generic content pushed for all age cohorts is neither appreciated nor resonated with
1. Customization in content is key to communicate:
Not born in the era of a shared screen with family, unfamiliar with the concept of TV time, these are young consumers who create and navigate content that is customized to their preferences. To this generation, generic content pushed for all age cohorts is neither appreciated nor resonated with
2. Disruption is a norm:
Born in an era with a lot of political uncertainty, economic crunches and Covid as a new reality of their lives, this is a generation that defends, absorbs and grows through disruption. For them the world is ever evolving, and this is what they love about it. To connect with these consumers, brands too need to be ever evolving. Brands need to develop a dynamic profile because change for Gen Alpha is a symbol of life
3. Do not treat them like the kids you know:
2. Disruption is a norm:
Born in an era with a lot of political uncertainty, economic crunches and Covid as a new reality of their lives, this is a generation that defends, absorbs and grows through disruption. For them the world is ever evolving, and this is what they love about it. To connect with these consumers, brands too need to be ever evolving. Brands need to develop a dynamic profile because change for Gen Alpha is a symbol of life
3. Do not treat them like the kids you know:
Yes! they are kids but not like the kids you know! They are efficient, smart and creative. They know how to navigate many challenges better than generations before them. Even their needs to play, learn and nurture are different than the generations before them. Have you noticed them asking questions about the realities of life which you have never thought about before. This can be thanks to the limit-less library of digital content they access through YouTube, Netflix & kid’s channels. Infotainment is the genre they appreciate and enjoy the most
Yes! they are kids but not like the kids you know! They are efficient, smart and creative. They know how to navigate many challenges better than generations before them. Even their needs to play, learn and nurture are different than the generations before them. Have you noticed them asking questions about the realities of life which you have never thought about before. This can be thanks to the limit-less library of digital content they access through YouTube, Netflix & kid’s channels. Infotainment is the genre they appreciate and enjoy the most
4. Individual identity is important to them:
This generation is unique in that it has been raised by collectivist millennials who rarely conflict with the societies around them, and Gen Z as the neighbours who consider themselves as the real change in this world. This generation understands that a balance between both is important and hence for them societies and communities are ways to thrive, but connections are built around individual identities and passion points. They share the world around them and invite others to be a part of their lives. The divide between their public and private spaces is very thin.
4. Individual identity is important to them:
This generation is unique in that it has been raised by collectivist millennials who rarely conflict with the societies around them, and Gen Z as the neighbours who consider themselves as the real change in this world. This generation understands that a balance between both is important and hence for them societies and communities are ways to thrive, but connections are built around individual identities and passion points. They share the world around them and invite others to be a part of their lives. The divide between their public and private spaces is very thin.
5. They will always find a way:
It is important to understand that these consumers are born in the era of possibilities. They have possibilities around them courtesy digital interventions and they are willing to enjoy the world finding solutions to all problems that they have. For them “no” is not an option as they believe in fluid realities of life. If no comes up as an answer they will always re-evaluate their question and change it till something comes to their logic
5. They will always find a way:
It is important to understand that these consumers are born in the era of possibilities. They have possibilities around them courtesy digital interventions and they are willing to enjoy the world finding solutions to all problems that they have. For them “no” is not an option as they believe in fluid realities of life. If no comes up as an answer they will always re-evaluate their question and change it till something comes to their logic
