The word Oula means will and determination
in Old Norse and first and foremost in Arabic
The word Oula means will and determination in Old Norse and first and foremost in Arabic

Our Mission
To be your meaningful partner in growing your business by providing unconventional and superior solutions to your complex marketing problems
Who We Are
To be your meaningful partner in growing your business by providing unconventional and superior solutions to your complex marketing problems.
Oula as collaborators with Kantar, has the right to sell Kantar tools and products to clients in the Pakistani market. Oula is a private limited company incorporated with “Securities and Exchange Commission of Pakistan” (SECP). Major stakes in Oula are with Syed Noaman Asar who was last CEO of Kantar in Pakistan.
As Oula, our journey started in August 2021 with Kantar closing its operations in Pakistan. However, to ensure continuity and quality for its clients in Pakistan, Kantar entered a “cooperation agreement” with Oula. This gives Oula the right to use Kantar tools and protocols in the Pakistani market.
50+
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400K
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Empowered by the cooperation agreement between



Empowered by the cooperation agreement between



What We Can Do For You
We are known for many titles; some might call us insight crackers, strategy makers, consultants, or coaches with a nag for disruptive growth. For you, we are the marketing consulting partner your brand needs to solve complex business problems. Yet what sets us apart is the Iconoclastic ideology that helps us deliver unmatched benefits to our corporate customers.
Our Expertise
Meet your research goals, globally. From in-depth
qualitative research expertise to the latestAI-based
technology, we have the right solution to support you.
Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.
Where human expertise, AI-powered analytics
and technology converge to predict consumer
behavior and optimise priorities for growth
Find and sustain top line growth. Our strategic
consultants around the world deliver practical
services through solutions that drive incremental
growth.
Get to know us in Detail
Download our entire Credentials Deck 2022 to understand Oula