08
Sep
The Good Old Qual Comes to Rescue Your Digital Spend
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
07
Sep
Decoding Digi Sapiens
We are living in the age of Digi sapiens, and brands will need market research even more than before to understand them
08
Sep
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
08
Sep
From tea peddlers to digital engagers
A professor I knew at a business school said: “If you want to learn about marketing, look at how the British made tea the most popular drink in South Asia.”