With over 20 years of experience in Marketing Research and Consumer Insights with leading agencies in Pakistan and UAE, Ahmer is the Sr. Vice President at Oula.

Ahmer has local and international experience with command over translating research findings into strategic with over 20 years of experience in Marketing Research and Consumer Insights with leading agencies in Pakistan and UAE, Ahmer is the Sr. Vice President at Oula.

Plans intuitively for products and markets. Working across industries and verticals, he presents an empirical angle to the insights stories towards brands and market strategies. His knowledge spans across different sectors, especially FMCG, Telecom, Tobacco, etc., and verticals like Customer Experience, Brand Strategy, Innovation, etc.

At Oula he also spearheads the Research and Insights training of the company with a focus on evidence-based consultancy. He is also a member of Senior Leadership Team at Oula. He spent 6 years of his professional career in the UAE, gaining sound knowledge and understanding of the Middle Eastern market and new initiatives.

His expertise lies in the understanding of marketing issues, engaging with clients at a strategic level, and providing research solutions based on a sound understanding of the discipline