Kashif has a wealth of experience in Field Operations, Project Management, Quality Control, and Client Servicing. Having a deep understanding of diverse methodologies and their execution; including Tracking, Retail Audit, Qualitative, Product and Package Testing CLTs, Conjoint Analysis and Satisfaction Studies (local and international).

Having more than 14 years of Consumer Insights and Market Research experience– Kashif has a fast growth track owing to consistent performance and constant development. Change Management, Technology, and Innovation implementation have been cornerstones of his achievements.

Unique experiences include integration of multiple data sources to dig out deep insights and exposure to Link, Neuroscience (facial coding and eye-tracking), Cross-Media, and other advanced tools.

Kashif has innovated unique Data Collection methodologies in COVID-19 time to support fieldwork continuity in Pakistan, it’s included Programmatic method, Link via CATI and Virtual Product test in Pakistan market.

In his current role, Kashif leads Operations and Support functions department. He was instrumental in setting up Oula in Pakistan.

Kashif is very passionate for innovation and Agility.